Product promotion and explainer videos

There are many different types of product videos but one key rule remains the same, the video is only about a specific product, as opposed to being about the business itself. Product videos are most commonly short burst videos of a product in use. They are eye catching, high energy and short. 

Product videos are everywhere on the internet, particularly on social media. Everyone has at least made their way to a website after being intrigued by a product video on Facebook, if not all the way through to purchase and it’s an integral part of the user journey. 

Explainer videos are another common type of product video. An explainer video's main focus is to show people how to use the product once it has been purchased, but these are also great marketing tools to help boost sales. When someone sees your product and how easy it is to use they are more likely to make a purchase.

Creating a regular flow of product videos is one of the best ways to build a social following, have people share your content and get more leads. 


Why are product videos so effective?

  • Showing off. Product videos give you a chance to show off your product, but your audiences also get to see what it is like in real life. Giving them the opportunity to see how they could use it day to day.

  • Scroll stoppers. Whether it is a product that you are in the market for or a product you have never heard of, a great video will stop people from scrolling past you. Once you have them hooked, your great product will speak for itself.

  • ROI. Product videos are one of the easiest and quickest ways to create ROI in video marketing because they lead directly to conversions, so much so that 83% of businesses say that video provides good return on investment.


How much do product videos cost?

This depends very much on the product itself and the time it takes to create the video but we can work together, within your budget to make sure we’re creating maximum impact.

Get in touch for a free consultation on how video could help push your products or services.