Why do I need video on social media platforms?

Video is a fantastic tool to hook your audience. Unlike a long-winded paragraph, it is extremely easy to consume. No matter which social medium you are posting through, you should always have a goal for your video. This typically involves user action, whether you’re driving traffic to your site, purchasing a product or sharing your video.

What makes a good social media video?

• Clear messaging. What do you want your customers to think/feel/do after watching your video?

• Fit for platform. Social media platforms vary, from demographics to the length of the videos so it’s important to think about where the videos will live.

• Engaging. On social media, you’re fighting for the users time and attention against a lot of brands doing it well. It’s important to tell your message in a consistent and authentic way that also delivers results.

How much does it cost?

Video on social media has a whole range of uses from showcasing a product, to highlighting key messages and brand values to educating and informing your audience to become a key voice within your industry. The great thing about using Chalkboard for your social media video needs, is that often, these videos can be used across several marketing channels including your website and email marketing, meaning we can work together to achieve the most amount of content within your budget. 

Take a look at this example of a video taken from a promotional film we made for Nelson’s Gin Distillery.