Recruitment and Culture videos
Why do I need a video to aid with recruitment?
Recruiting the top talent for your business is competitive and businesses are now looking for new ways to draw in the best people. The best way to get people wanting to work for your business is to inspire them, give them a look into what working at your business would be like. The atmosphere, the perks, the work itself, are all things that professionals want to know about before they join.
Let’s not forget as well that all external facing video is marketing for your business. People buy from people and your potential customers seeing your personality, your happy employees and your attitude to work can inspire people to share in the journey and reach out to you.
What makes a good recruitment video?
Keep it short and sweet, as short as possible whilst still providing all the good information necessary. Somewhere around the 90second mark is perfect, it keeps people's attention for the full video and has enough time to show them the real you.
Don’t be something you aren’t. Don’t feel like you need to show off a company that isn’t really you. That will only diminish people’s enthusiasm from their arrival. Be honest and real with your audience. Your culture video should be reflective of your brand and show your real company mission statement.
Put in the effort. You want to hire people who put everything into their work and showing that as a company you take the recruitment process and your culture seriously enough to put time and effort into showing that.
When we make recruitment and culture videos for our clients we spend the time getting to know that business. We speak with employees about their work and why they love working there. Then, with the input of the business we craft the perfect story to hit each of those marks. This kind of video also doubles up as brilliant social media content! If you want to find out more information about how to show your company off to the best people, get in touch!