Services
There are lots of ways you can use video within your business and often we can create something that is multi-purpose. Ultimately, we want you to get the most out of what we produce, so we will always have an intro call with you to learn more about your goals so that we can support you with getting the most from your investment.
Whether you’re a product or service based business, staying in the public eye is more important now than ever. As social media grows, so does the need for professional content which not only looks great but has purpose. A promotional video sets you apart from your competition, providing an insight into your business, what makes you special and why people should buy your product or service.
Promotional videos are fantastic tools to boost your digital marketing across the board. For example, embedding the video on your website will not only drive traffic to your website but increase engagement with your site visitors, improve SEO rankings (you’re 53 times more likely to show up first on Google if you have a video embedded on your site) and allow you to quickly deliver your message and make you stand out from your competition. If you have no idea what any of that means, get in touch and we can break it down.
We have a blog which goes into more depth on how promotional videos can impact your business - check it out here.
Health & Safety & Training videos
Creating consistent health & safety can be difficult and expensive (and boring) if you are hiring specialists to train your employees. Promoting health & safety, wellbeing and behaviour is essential to any business and these messages must be consistent, yet easily updated and implemented.
Find out more information about health & safety videos here.
Client testimonials and reviews are key to building trust with new clients. Video is far more engaging than text meaning people are far more likely to watch a video to the end than they are a block of text. Video testimonials are more authentic that written, seeing the person behind the testimonial and capturing their tone, expression and passion is infectious and builds trust instantly with a potential client.
Videos are also more likely to be shared, so if you have a wonderful, passionate and engaging testimonial which is shareable, more potential customers will see it and likely click through to your website.
Customer testimonials are marketing gold and content that can be used over again, turning a testimonial into the context of a promotional video or training, saving you time and money.
Find out more information on client testimonial videos here
Businesses want to recruit the best, but your future star employee will also have options. Work culture is changing and businesses are providing a more fun and relaxed work environment. This is to keep productivity high but also to ensure they can keep hold of their best employees.
In this generation, people tend to turn to social media to find out more about the companies they want to work for. Often, it’s the culture that will be the key factor in their decision making.
Using your employees to give testimonials about the atmosphere in the business and the opportunities to grow mixed in with great supporting footage from the office is very enticing to a young employee.
Find out more about recruitment and culture videos here
Product videos are everywhere on social media because they are so easily shareable. Due to their huge reach they are a great way to drive traffic to your website. A high quality, professional video tells customers to expect the same from your business. You put a lot of effort into creating your product so why wouldn’t you want to show it off in its best light?
Keep your product videos as entertaining as possible, think about who you are targeting and its shareability in that market.
Find out more about product videos here
These videos don’t always have to have top level production value, but having a representative from the company address your audience regularly keeps that brand recognition going and again, builds trust with your audience. Here at Chalkboard we often create social media content by creating shorter edits from the promotional films we make for our clients, meaning you get more output for your budget.
Video on social media has a whole range of uses from showcasing a product, to highlighting key messages and brand values to educating and informing your audience to become a key voice within your industry.
Find out more about social media videos here