Testimonial videos

What are video testimonials?

Simply, a video testimonial is a customer of your business talking on camera about how brilliant your business is. 

Whilst written testimonials are still  important and can seem easier to create, video testimonials are far more trustworthy and impactful, plus, they can also be used on social media and in sales pitches in some cases.

What are the benefits of having video testimonials?

• Video testimonials are far more trustworthy to a potential customer than some text on a screen. They are far more authentic than text, you can capture your customers tone, facial expressions and passion for your product or service. Someone has taken time out of their day to speak on camera about you, nothing screams belief in your business more than that!

• A video testimonial can be uploaded to multiple platforms, such as your website and social media platforms, email campaigns and events, increasing the reach to potential customers - essentially, they’re well worth having.

• You are able to reuse testimonials throughout the year to promote your business, but with the right video company you will be able to craft short social media pieces as ‘new’ content for your channels. 

Here’s an example of a testimonial we created for Jack Mitchell Personal Training