Promotional videos for businesses
What is a promotional video?
This is the kind of video that you’ll be very used to seeing on a day to day basis. Promotional videos tend to be what make your brand or product look sexy… even if what you do isn’t. Essentially, they’re created to promote your product/services to potential customers without shoving a sales pitch in their face.
Why do I need a promotional video?
A promotional video acts as an introduction to your business, It gives people the opportunity to get to know your brand, understand your product and with one click they are at your website. Videos increase conversion rates by 80%, making them an essential part of your marketing strategy. On top of that, it increases brand awareness, brand tone and can be crucial to help people trust and love your brand - plus… they make your website look really sexy and you’re 53 times more likely to rank higher on Google with a video embedded on your site, we could go on because the positive impact is endless.
What makes a good promotional video?
Keep your eyes peeled for a complete guide on how to make a great promotional video blog, coming soon!
Here are some of the key points:
Have a clear message/action before you start filming and don’t over complicate your video.
High production values are the norm and people will easily give up on a video if it doesn’t meet their expectations.
Use yourself or your employees in the video to help build trust with your audience.
Make sure you are prepared. If you are using a professional video company then discuss tone and messaging before the shoot day.
How much does a promotional video cost?
This really depends on what you want out of a promotional video. Figure out your budget and then get in touch with us, we’re here to help you guide this process and make sure you’re getting the most out of your budget as we’re experienced in creating promotional material for a range of industries and different sized businesses.
Here’s an example of a promotional video we made for Nelson’s Gin.